Tennis star Maria Sharapova celebrated her new deal evian by showing her youthful side and trading in the tennis skirt for evian’s “Babies on the Inside” T-shirt!
“The idea of youth as a state of mind caught my attention. I took a great pleasure in revealing my ‘baby inside’ while modeling for these photographs with Nathaniel Goldberg,” said Sharapova. “I am a true evian drinker and I really like this campaign as well as the idea behind it so it felt quite natural to join in.”
Take a look at some images from evian’s “Live Young’ campaign.
June 18 (Bloomberg) — Three-time Grand Slam champion Maria Sharapova signed a multiyear agreement with Groupe Danone SA’s Evian water brand.
Evian is a sponsor of Wimbledon and the U.S. and Australian opens, where Sharapova has collected her trio of major titles. The brand is associated with spas and wellness, areas that Sharapova would like to be involved in after her playing career, Max Eisenbud, her agent at IMG Tennis, said in an interview from Coral Gables, Florida.
Sharapova, 23, will be featured in a new international campaign, said Eisenbud. He didn’t disclose financial details of the deal.
“I have been drinking their products and using their face spray for years,” Sharapova said in an e-mailed statement.
Evian is part of the beverage division of Groupe Danone SA, the world’s biggest yogurt maker, which also owns the Volvic water brand. The French company controls about 10 percent of the world’s bottled-water market. Evian water is bottled in the French Alpine village of Evian-les-Bains. Its Evian Royal Resort is home to the Evian Royal Spa.
“She is a superstar, she is famous in many countries,” Michael Aidan, global brand director at Evian, which is sold in 152 nations, said in an interview. “She embodies a youthful spirit that fits our brand.”
Sharapova, the world’s highest-paid female athlete, was named the No. 16 seed earlier this week in the women’s draw at Wimbledon, which starts June 21. She’ll play Ukraine’s Kateryna Bondarenko in the first round. Sharapova won the tournament in 2004, the first of her Grand Slam singles titles.
Sharapova, who was a runner-up at a grass-court tournament in Birmingham, England, last week, is the fourth favorite at 7-1 to win Wimbledon with U.K. bookmaker William Hill. That means a successful $1 bet brings in $7 plus the original stake.
Top seed and defending champion Serena Williams is the favorite at 2-1, followed by her sister Venus at 5-2. Justine Henin is third at 5-1.
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.