Taylor Swift has released the first in a series of videos showing off her latest perfume. Swift’s third fragrance, following on from her 2011 hit Wonderstruck and the Wonderstruck Enchanted flanker, has got a cool new promo clip, the first of a number of films.
The 30-second for Taylor by Taylor Swift features Instagram-style shots of the singer and is soundtracked by “Starlight” from Taylor’s latest album, “Red.”
The singer likened the creative process that went into her latest scent to her musical talent: “it’s a little bit like creating a song. It’s taking nothing and adding idea after idea after idea and honing it down and figuring out what it’s going to be,” Swift told ETOnline.
Taylor by Taylor Swift eau de parfum spray ($61.87, 1.7oz) is available at Sephora.
Roger Scoble blogs about the latest gadgets, travel and luxury news. A graduate of UCLA, Roger loves to travel, drive luxe autos and have amazing adventures.