Designed by celebrated architect Eric Carlson, the first TAG Heuer store in France will open on December 15 at 167 boulevard Saint-Germain in Paris. Featuring the distinctive codes of the Swiss watchmaker, the store combines a sporty feel with luxurious glamour, creating a unique experience as visitors are immersed in the extraordinary TAG Heuer story. The Left Bank store has a timeless contemporary design. It will offer all the latest TAG Heuer collections, with distinctive spaces for each line of emblematic products. The ambiance blends passion and precision, overseen by the steady gaze of Steve McQueen.
About Eric Carlson:
Eric Carlson is an award-winning American architect whose office, CARBONDALE, is located in Paris, France. He is most recognized for his design, both interior and exterior, of the Louis Vuitton located on the Champs-Élysées, Paris’s 7th most visited destination. Carlson was born in Ann Arbor, Michigan and after receiving his diploma in architecture moved to San Francisco to work with architects in America’s “New Urbanism“ movement. His architectural expertise was further refined upon his arrival to the European continent, participating as a guest lecturer/critic at Harvard University, the University of California, Tulane University and the Architectural Association School of Architecture in London. In 1997, Carlson co-founded the Louis Vuitton Architecture Department, establishing his own firm in 2004, CARBONDALE, with whom French architect Pierre Torrat joined in 2006.
Architectural honors and distinctions include the Award for “The most Beautiful Construction in Metal in 2006” for the Atrium of the Louis Vuitton Champs Elysées Building. Additionally the Seoul LV Building on the prestigious Cheongdam-Dong fashion street received the Outstanding Design Award from the Seoul Metropolitan Government in South Korea. Exhibitions and recent works include “logique / Visuelle” in Tokyo and “Inclusive” at the Aedes Gallery in Berlin and the Milk Gallery in New York.