Bloomingdales have announced that they will be exclusively selling a new home appliance called Swash Express Clothing Care System for $499 (order here).
P&G and Whirlpool Corporation partnered to develop Swash, an at-home clothing care system that reduces wrinkles, refreshes fabric, restores the fit lost after wear and preserves clothing, in just ten minutes with the push of a button. The Swash system, designed to fit into a living space such as a bedroom or closet, allows people to reduce or eliminate ironing, save on dry cleaning and better care for and preserve clothes.
“Swash gets clothes ready to wear quickly, effectively, easily and without requiring extensive resources. In the amount of time it takes one to shower, clothing will be ready to wear,” said Charles Pierce, group president of P&G New Business Creation.
The Swash system is now available for pre-order exclusively at Bloomingdale’s stores and on Bloomingdales.com and will be featured at select Delta Sky Club lounges.
Over the next year, Hollywood stylist Kate Young will be collaborating with P&G and Whirlpool to spread the word about this new device that is positioned to become the ultimate clothing care accessory for fashion lovers across the country.
“I have always loved clothing and fashion. The best feeling is having confidence in what you’re wearing, yet so often we’re limited in our choices because garments are wrinkled, don’t smell fresh or no longer look like they did when you purchased them. There is also the boring practicality of avoiding spectacular purchases because their care seems too difficult,” said Kate Young.
Check out a demo below and let us know what you think in the comments.
