Chloé has named Finnish model Suvi Koponen as the new face of the Chloé fragrance ad campaign. “Chloé has always been a fashion house imagined by women for women,” stated Suvi Koponen. “It is a real joy for me to embody their iconic fragrance today.”
Suvi started in the world of fashion in 2005, winning the competition’s Next Top Model Finnish TV show. Now is one of the most sought after supermodels in the world. She walks the runway for designers like Valentino and has modeled the S/S 2013 Chloé collection.
“There is a real continuity between Chloé fashion and the fragrances we develop. Chloé has known a worldwide success since its launch in 2008. It seemed totally coherent to us to link even more the fashion and fragrance universes by choosing Suvi, Chloé’s face for the autumn/winter 2012-2013 fashion campaign. She is fresh, elegant and feminine. She perfectly incarnates the Chloé woman,” says Françoise Mariez, Senior Vice President International European Marketing Licenses, Coty Prestige.
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.