Steve McQueen was king of cool in the 60s and early 70s, thanks to performances in films like ‘The Great Escape’, ‘Bullitt’, ‘The Thomas Crown Affair’ and ‘Le Mans’.
TAG Heuer is tapping into that cool with a limited edition motorcycle helmet. McQueen wore a TAG Heuer in ‘Le Mans’, and the helmet is designed to emulate that look and feel.
It is a retro-styled fiberglass helmet with a racing stripe matching the colors on McQueen’s driving gear. It has the vintage Heuer logo, steel hardware and leather trim.
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.