“Celebrating the 10 year anniversary of our collaboration is quite an achievement,” says Stella McCartney of her decade as a ready-to-wear designer for Adidas. Adidas by Stella McCartney jumps into Fall/Winter 2015 with a collection that celebrates a decade of ultimate performance and style enhanced by cutting-edge technology. Showcasing bold silhouettes with innovative texture combinations and intelligent layering, this season’s new collection seamlessly fuses form with function for an effective and inspiring work out.
“Season after season we push ourselves to create pieces that feel and look great, using advanced technology to help athletes stay at the very top of their game,” McCartney said, pointing to her Compression Onesie in the Yoga range as an prime example of her hybrid line. “Over time, women have become more and more focused on their fitness goals and are spending more time in workout clothes. This makes it even more important to provide function and style which challenges us to be continuously innovative in our approach.”
The Fall/Winter 15 collection – modeled primarily by Bette Adewole — is now available at Adidas stores, sports retailers, luxury department stores, leading global e-retailers, and www.stellamccartney.com.