Stella McCartney has launched her first kids’ collection just in time for the holidays.
The collection features fun and modern styles for boys and girls, aged newborn to 12 years, and will be available to ship in up to 200 countries. Stella McCartney Kids wil primarily focus on online distribution through www.stellamccartneykids.com. There is also an iPhone app available as well.
“I wanted this first collection to include basic pieces that are comfortable and that address a child’s needs, without sacrificing the fun and carefree elements,” said Stella McCartney.
Each piece in the collection has a name – some examples include the Lara tee, an organic cotton two-tone baseball shirt with a stripe and floral print. And a knitted reindeer intarsia cashmere jumper called Luis for boys, and Frida, a dress version.
The range also includes unisex pieces like the Sam double-breasted pea coat with two chest and flap pockets in deep blue, the Lee military jacket with embroidery and epaulette details. Other highlights within the collection are playful pieces like the Andrea and the Stephane pyjamas featuring a glow in the dark bumblebee and sheriff uniform print respectively in 100% organic cotton.
In addition to the online shopping service, the collection is also available in Stella McCartney stores in London, New York, Los Angeles, Paris, Milan, Tokyo, Hong Kong, Dubai, Qatar, Kuwait, Riyadh, Jeddah, Beirut and the soon to open location in Las Vegas. In March, a full range Spring-Summer collection will hit stores with an expanded retail distribution.
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.