Chloé, the Paris-based luxury house, is revealing its Fall-Winter 2014 campaign starring Russian model Sasha Pivovarova and Romanian Andreea Diaconu with a series of step-by-step teasers.
Shot in upstate New York with a convertible Saab sports car, the girls were photographed by Inez van Lamsweerde and Vinoodh Matadin in the Chloé Fall-Winter 2014 collection.
The full film will go live on the Chloé site on August 1, but the brand will be teasing the campaign on its Instagram, Facebook and Twitter feeds from Monday, with videos published daily at 1pm CET through July 31.
Here’s a look at the first two sneak preview videos from Chloé:
Roger Scoble blogs about the latest gadgets, travel and luxury news. A graduate of UCLA, Roger loves to travel, drive luxe autos and have amazing adventures.