Without making much noise, Fendi closed its doors at of its store at 122 Greene street (on the corner of Prince and Greene Streets) to relocate to its new Soho outpost at 104 Greene Street.

Fendi_Soho_pop-up_store_New York_1Holding on to its presence in the neighborhood in Lower Manhattan, the Italian luxury fashion house has just moved down the block to a new address that was formerly a H.Stern jewelry store.Fendi_Soho_pop-up_store_New York_2Fendi’s previous store boasted of a visible position however it lacked in space as it was small enough to highlight handbags and accessories only. Fendi_Soho_pop-up_store_New York_3The 104 Greene Street store opens with more space and more goodies from Fendi.Fendi_Soho_pop-up_store_New York_4Fendi_Soho_pop-up_store_New York_5Fendi_Soho_pop-up_store_New York_6Fendi_Soho_pop-up_store_New York_7