Just before Chanel unlocks the gates of its new flagship store in London, we are thrilled to share few details as well as exclusive images of the same, courtesy Vogue. Located at 158-159 New Bond Street and spreading over 12,600 square-feet, it claims to be the largest Chanel shop in the world.
The colossal three storey store will open up to display the “the universe created by Karl Lagerfeld”. It will also stock all that well-heeled divas and best-dressed men crave for – haute couture collections, ready-to-wear outfits, leather accessories, fine jewelry as well as latest beauty products. The vast interiors are well designed by New York-based architect Peter Marino. The man is known to the brand and its style statement as he has already showered his expertise on other Chanel boutiques spread all over the world.
The ground floor houses timeless and classic pieces while the collection-specific products are elevated to the first and second floors.
Take a look at the Jean-Michel Othoniel sculpture made from hand-blown Venetian glass. Inspired by the strands of Coco Chanel’s iconic pearls, it distinctly appears to be suspended from ceiling and stands out as the store’s centerpiece.
The visitors as well as shoppers need to watch out for the boutique’s gravity-defying staircases. Thanks to the out-of-sight underlying support, they appear to be floating in the air.
More striking features of the new store are – artworks commissioned by Marino, gold ribbon encased within glass and mirrored walls, pearls studded curtains, chandeliers made from real crystals, tweed chairs, dedicated walls for scarves, belts and ties as well as the popular handbag bar.
Each section is divided into separate rooms, featuring coffee tables adorned with Chanel books, fireplaces, plush carpets and unique décor. 
Care to step inside and get immersed in Chanel’s fashionable universe?
