Actress Scarlett Johansson is to be the star of MANGO’s advertising campaign for the fourth consecutive season. La Ricarda House, a spectacular modernist house in El Prat de Llobregat (Barcelona) was the setting chosen by MANGO for the photo session for the new Spring 2011 season, in which the American actress poses once again for photographer Mario Sorrenti. Jane How was styling director for the shoot, while hair and makeup were by Aaron de Mey and Oribe respectively.
The renowned photographer, who has worked with MANGO since Scarlett first became the face of the brand, has yet again captured the more sophisticated, fresher side of the actress perfectly. Scarlett Johansson said that she was in her element working for the brand. “Yes, it has been great working with MANGO. I loved working with the whole team – I think between Mario, the makeup and hairdressing teams and the stylist, we have created something special.”
The new MANGO collection, called Modernist Resort, has gone for a clean, modernist look with a focus on simple lines and minimalist silhouettes that use bright colours and graphic contrasts in the stripes to add energy. The longer skirt move towards pencil styles and slightly fuller forms, adding movement and sensuality.