Dolce&Gabbana The One television ad campaign shot by Martin Scorsese and starring Scarlett Johansson and Matthew McConaughey has been officially unveiled on the D&G YouTube channel. Watch the director’s cut of “Street of Dreams” below:
Johansson was thrilled to have been directed by Scorsese for the Dolce&Gabbana ad campaign:
“I had these moments where I’d be on set and and I’d hear him call across the street [here she shifts into an excellent imitation of Scorsese’s charmingly halting conversational style], Scarlett, can you do another one that’s a little more intimate?” I was like, “
Martin Scorsese and Dolce&Gabbana celebrate iconic scents The One and The One for Men with sixty seconds of unforgettable film
Street of dreams is an epic story of the power of love and the power of dreams. This is a story of unbridled emotion. A story of Italy; of Hollywood; and of the world. Its classic cinematic style evokes both the grandeur of the golden years of Hollywood, and the passion and emotion of Europe’s greatest cinema icons. Scorcese’s campaign tells a tale of timeless glamour through its two protagonists, Matthew McConaughey and Scarlett Johansson. United for the first time in a Dolce&Gabbana Fragrance campaign, their intensity is unmistakable as they come together on the streets of New York.
It is a celebration of passion, of beauty, and of being unique.
“The One and The One for Men encapsulate everything we do and how we see the Dolce&Gabbana man and the Dolce&Gabbana woman: multifaceted personalities, eternally contemporary, naturally charming, and always at the centre of attention. Fragrances with sensual sophistication and potent spirit in equal measure. Bringing such a unique cast together seemed like the best way to celebrate this,” says Stefano Gabbana.
“We asked Martin Scorsese to convey this uniqueness as he sees it. We wanted it to be a deeply personal portrayal. And that’s what it is: the film has Scorsese written all over it: it’s his New York, his story and his signature sweeping camera movements,” adds Domenico Dolce.
Christopher Parr, is the Editor and Chief Content Creator for Pursuitist, and a contributing writer to USA Today, Business Insider — and the on-air host of Travel Tuesday on Live at 4 CBS. He is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. USA Today has named him one of the “Top 10 Luxury Travel Bloggers” — and Madison Magazine honored him as one of the “Top 20 Most Influential People in Madison.”