Salvatore Ferragamo releases a preview of what to expect from its upcoming Florence-based exhibition The Amazing Shoemaker – Fairy Tales and Legends about Shoes and Shoemakers, which explores the role shoes have in legends and myths, as well as the story of the heritage Italian label.
Highlights include photographs by Arrigo Coppiz of Ferragamo shoes in fairy tale settings, a museum score composed by Luis Bacalov and a short film where a shoe takes a starring role.
The exhibition will run from 19 April, 2013 to 31 March, 2014.
Official news:
Museo Ferragamo in Florence announce a new exhibition
The Amazing Shoemaker
Fairy tales and legends about shoes and shoemakers
An exploration of shoes in our collective imagination
From 19 April 2013 to 31 May 2014, Museo Salvatore Ferragamo
in Florence will host a new and important exhibition, The Amazing
Shoemaker – Fairy Tales and Legends about Shoes and Shoemakers
curated by Stefania Ricci, Sergio Risaliti and Luca Scarlini.
In this exhibition, the museum explores the role that shoes play in fairy tales,
myths and legends, which are very often centred around shoes and cobblers,
as wearing shoes has historically been seen as a sign of wealth and power.
The Amazing Shoemaker – Fairy Tales and Legends about Shoes
and Shoemakers tells the life story of Salvatore Ferragamo, a personal
history that already has all the essential ingredients of a fairy tale. It is an
adventure that begins with a young boy’s passion for an ageold trade, lessons
learned from other cobblers and our hero’s travels to a distant land where
shoes hold fascinating and mysterious powers.
The focus of this exhibition has stirred the interest of a number of writers
and artists in myriad disciplines, who have enthusiastically contributed to
the project with their own works of art.