Supermodel Rosie Huntington Whiteley has been unveiled as the first celebrity face of Morocanoil. The multimedia advertising campaign will also include a video content series directed by actress Bryce Dallas Howard, featuring Rosie and five other influential women from a variety of different backgrounds, accompanied by the Twitter hashtag #Inspiredbywomen.
“A lot of the women I surround myself with tend to be older than me. I always love to be around women I can learn something from,” Rosie told WWD. The model in particular credits her own mother and sister, along with Chimamanda Ngozi Adichie, Stevie Nicks, and Rihanna among many others, as her biggest muses.
“The campaign is an expression of three things: our view of women, our view of beauty and our view of what’s our purpose in life,” adds David Krzypow, vice president of marketing at Moroccanoil.
“Inspiration is a priceless commodity,” said Dallas Howard. “My hope is that, by learning about the stories of these remarkable women, others will feel inspired and moved to action.”
Rosie’s campaign will fall alongside the launch of a new range of Moroccanoil hair products, the Smooth Collection.
