Actress Rooney Mara is the new face of Calvin Klein’s upcoming summer fragrance Downtown. This is her first major campaign as she reunites with her Girl With the Dragon Tattoo director David Fincher. Fincher is directing the TV ads, while the print ads have been shot by Jean-Baptiste Mondino.
“I am very excited to be included in the group of amazing women that have been featured in the iconic advertising campaigns for Calvin Klein fragrances,” Mara told WWD . “It’s an honour to be part of a brand with such a legacy of breakthrough advertising. The Downtown fragrance holds true to the chic, confident and simple feeling of the Calvin brand. The effortless and timeless appeal of the Calvin Klein Collection and the Downtown scent made this a natural partnership.”
Named after New York’s cool downtown district, the perfume is said to have top notes of Italian cedrat, bergamot, Tunisian neroli, green pear and watery plum; a heart of pink peppercorn, violet leaf and gardenia petals, and a drydown of Texan cedarwood, incense, vetiver and velvet musks.
Christopher Parr, is the Editor and Chief Content Creator for Pursuitist, and a contributing writer to USA Today, Business Insider — and the on-air host of Travel Tuesday on Live at 4 CBS. He is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. USA Today has named him one of the “Top 10 Luxury Travel Bloggers” — and Madison Magazine honored him as one of the “Top 20 Most Influential People in Madison.”