A look at the Morgan Motor Company.
The Morgan Motor Company may be regarded by some as a quaint relic of Britain’s storied automotive past. Yet the last independent British carmaker celebrates its centenary not only with a nod to history, but with state-of-the-art technology that holds out the promise of a shining future. When H.F.S. “Harry” Morgan built his first single-seat, three-wheeled automobile in 1909, he would not likely have bet that, one hundred years later, his would be the oldest privately owned motorcar company in the world. Even a few decades ago such a wager would have seemed foolhardy; however, shifting market dynamics and a spate of mergers and acquisitions have dramatically narrowed the field, particularly in Great Britain, where a quick inventory of major marques reveals a host of failures and only a handful of foreign-owned survivors—bastions of refinement like Rolls-Royce, Bentley, Aston Martin, Jaguar, Rover, and Mini that now exist as subsidiaries of German, Indian, and Middle Eastern firms. While today’s iterations of these familiar brands may be credible, their accents are anything but British. – From Robb Report