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Rolex BaselWorld 2010

Rolex BaselWorld 2010

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Pursuitist Luxury Best Luxury Blog

James List looks at the world of Rolex.

Well, not much to say that hasn’t been said already by now. Trying to get an overview over at the TZ Rolex forum is nigh impossible, but the reactions seem to be mixed. The new “LV” seems a bit too kitsch to me. I was never an Explorer fan (II and Steve McQueen notwithstanding) so I can’t really comment on that one. What’s I’m more surprised about is how unoffended I am by the diamond-marker blue Sub. Surprisingly alright, and I’m decidedly anti-diamond usually. – From James List