Robert Pattinson will feature as the latest face of Dior Homme fragrances in a new advertising campaign reported to be worth $12 million.
Twenty-six-year-old Pattinson will feature in a print and film advertising campaign for the famous label, which was established by designer Christian Dior in 1946.
Does this mean that current face of the brand, Jude Law, is out of a job? Details are unclear, and as yet there has been no official statement from Dior, which has not responded to requests for comment.
Other faces of the brand include Best Actress Oscar-winning trio Marion Cotillard, Charlize Theron, and Natalie Portman, who have recently promoted perfume and bags under the Dior banner.
Born in London in 1986, Robert Pattinson first played in Harry Potter and the Goblet of Fire before hitting global success with his role as Edward in the teen vampire thrillers of the Twilight saga, alongside current girlfriend Kristen Stewart.
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.