Today, Ralph Lauren launched its first ever RLX Ralph Lauren app for the iPad which utilizes brand new technology within the fashion arena. Download the app here at iTunes.
The RLX Ralph Lauren iPad app enables you to experience the next generation of interactive fashion through a variety of methods as the cutting-edge technology allows users to interact with world-class athletes images on screen by tilting, rotating, flipping and tapping the iPad to manipulate different movements, colors and environments. The application places the user in the driver’s seat so they can control the technical functions of the apparel and experience the brand in a way that is visually entertaining.
By utilizing the iPad’s built-in accelerometer, digital compass, assisted GPS and multi-touch screen capabilities, the RLX app becomes a unique virtual showroom that echoes the philosophy of the brand. The application also allows users to shop the entire collection by creating a direct portal to RalphLauren.com.