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Ritz-Carlton Partners with Jean-Michel Cousteau to Launch Ritz Kids

Ritz-Carlton Partners with Jean-Michel Cousteau to Launch Ritz Kids

Christopher Parr | Pursuitist
Pursuitist Luxury Best Luxury Blog

The Ritz-Carlton Hotel Company has announced the launch of the new Ritz Kids children’s programming through a partnership with Jean-Michel Cousteau’s Ocean Futures Society. The new children’s programming includes activities for resorts, in addition to activities for children at city and urban properties.

Cousteau’s Ocean Futures Society created the new program for the Ritz and based it on four themes: water; which emphasizes the importance of sea life; land, which encourages exploration; environmental responsibility, which is focused on the health of the planet; and culture indigenous to the area, which covers music, customs, history and food.

“We are very excited to continue our highly successful relationship with a unique individual whose entire life has been spent dedicated to preservation of the environment, with particular attention to marine conservation and education,” said Herve Humler, president and chief operating officer of The Ritz-Carlton Hotel Company.

“The fun and exciting activities appeal to a child’s innate love of discovery and sense of curiosity. All kids start out as scientists, constantly asking ‘Why? What’s that? How does it work?’ I have spent my life exploring the natural wonders of the world, seeking to understand how our planet works and how we can better protect it,” said Jean-Michel Cousteau.

“Ritz Kids is offering something no other hotel company has before – globally consistent, immersive programming that builds upon the adventures of travel your child will always treasure. These experiences will be remembered long after their stay,” he added.

Jean-Michel Cousteau and The Ritz-Carlton have also introduced Ambassadors of the Environment eco-travel programs at resorts in Kapalua, Grand Cayman, St. Thomas and Dorado Beach, a Ritz-Carlton Reserve which include an environmental and cultural education center with excursions for all ages led by expert naturalists.