Donna Karan has launched its latest fragrance, DKNY My NY. And British singer-songwriter and actress, Rita Ora, is the face of the New York themed fragrance as well as the campaign.

dkny_my_NYAlthough this isn’t her first time with DKNY, Ora is excited to be the brand ambassador for a fragrance that celebrates the New York City. Rita elucidated that “I love the idea of being part of a campaign that captures the spirit of New York and the stories of women here, passionate about their dreams.”

As reported by WWD, the campaign is shot in the iconic Times Square by Francesco Carrozzini and is planned to spread out over TV, print as well as digital platform.

Boasting of top notes of raspberries, galbanum and pink pepper, along with Egyptian jasmine, freesia and orris root, the pink tinted fragrance is encased in a heart-shaped bottle topped with a silver metallic skyline cap.

Via WWD