Building up a brand can be achieved in a variety of creative ways. Richard Chai Store retail installation in New York is a good example of thinking outside the box, while actually being inside one. Puzzled? The unusual project below was achieved by Snarkitecture and designer Richard Chai and is in fact a showroom resembling a glacial cavern.
According to the official architects’ description, “white architectural foam was cut by hand to produce erosions and extensions of the sculpted walls and ceiling to create a varied landscape for the display of Richard Chai’s collection. The range of shelves, niches, hang bars and other moments embedded within the form encourage the designer’s curatorial eye for display. At the close of the temporary installation, the material was returned to the manufacturer and recycled into rigid foam insulation“.
Richard Chai Store Retail Installation in New York focused on unconventional communication methods. This cavern-like store is an original exhibition space for the store’s items. Not only were the products emphasized, but cool pathways were directing the visitors towards them. This way, the connection with the customer is more long-lasting, as the impact of this unconventional type of interior is stronger than that of a common shop.