Luxury Italian fabric house Reda has been celebrating its 150th anniversary with a series of exclusive events at renowned locations. Following events in London and Milan, Tuesday night’s event was held at Trunk Club’s New York Clubhouse.
To make these fetes more interactive, they feature a collection of high-impact Magnum photos — a mix of state of the art photography and technology — portraying Reda’s world: Raw Materials, Yarn, and Fabric. The images were done by the likes of photographers Alex Majoli, Mark Powers, and Paolo Pellegrin.
And as part of Reda’s effort to encourage viewers to experience the pleasure of wool with their own hands, exhibition-goers were also invited to feel the quality of the finished product first-hand as they explored the unique sponsored rooms of the Trunk Club Clubhouse.
Kate Michael is a Writer, Emcee, On-Camera Host and Fashion/Commercial Model. Follow her at @kstreetkate