L’Oréal Paris, one of the top beauty companies in the world, has announced that the Dutch supermodel, Lara Stone is the brand’s new face. She will be the spokeswoman for several upcoming L’Oréal products, from the following categories: hair colour, haircare and make-up. Ravishing, atypical, a little bit rebellious, Lara, with her gap-toothed smile, worked with some of the most notorious brands in the industry, such as Versace, DKNY, Givenchy, Calvin Klein, Donna Karan or Prada. Definitely an “It Girl”, Lara Stone is one of the most appreciated supermodels these days. She is already among the top ten most highest-paid supermodels and she will definitely not move from there very soon now.
L’Oréal is thrilled to have Lara on its side, spreading one of the most influential messages ever created, “You’re worth it”. This is Lara’s first significant contract since the birth of her child, back in May, this year. She declared: “I am so flattered to join L’Oréal Paris. Getting the chance to say You’re Worth It to women around the world is a great honour. L’Oréal Paris is a brand that has always understood that beauty and personality go hand in hand. Beauty is something you invent for yourself. It’s a powerful way of claiming who you really are.”