Famous clothing designer Ralph Lauren is opening his world of high fashion and Hollywood stars to top bidders in the sale starting on Friday, marking the 10th anniversary of his Pink Pony global initiative that raises money and awareness for fighting cancer.
People can bid on a front row seat at Lauren’s Fall 2011 fashion show and meet the smiling, silver-haired designer backstage. They can buy a personal drive in one of his classic cars, spend three nights at his RRL ranch in Colorado, or appear in one of his advertisements.
Other items among hundreds for sale include gifts from Lauren’s celebrity pals: a chance to meet comedian Jerry Seinfeld, two tickets to a Miami Heat basketball game and a handshake with star player Lebron James, or a chance to ride bikes with Tour de France winner Lance Armstrong.
“This is an opportunity to step into the world of Ralph Lauren,” said David Lauren, his son and a company executive.
“The Internet has become the fastest and most efficient way for us to communicate, and we felt if we could combine the Ralph Lauren brand and access to interesting celebrities and items, then we could really do something special, with a global reach,” said Lauren.
The auction begins October 1 and runs through October 21. More information can be found at www.charitybuzz.com/RalphLauren.
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.