A Fashion First!  The Ralph Lauren Corporation marked the Fashion Week opening of its first Polo flagship store atRALPH LAUREN Presents POLO for Women, Fashion Event in Central Park? 711 Fifth Avenue in New York City with the world’s first 4D fashion show.

Celebrity guests including Ben Stiller, Kendall Jenner, Ciara & Anna Wintour along with hundreds of others, gathered on the Cherry Hill lawn on the west side of Central Park for a full sensory experience: The debut of Ralph Lauren’s Spring ’15 Polo line for women, projected holographically on a four-story-tall water-screen.

This fusion of fashion, art and technology showcased models wearing outfits embracing the eclectic spirit of the brand in sunset colors and patterns of the Adirondacks.

Over a massive three floors, the new Ralph Lauren Polo flagship at 711 Fifth Avenue is the first store to unveil the complete new offerings of Polo for women, and the first store to showcase women’s Polo alongside the Polo men’s collection. The new store also introduces Ralph Lauren’s first-ever coffee shop, Ralph’s Coffee.