Printemps not only means spring in French but the name is also synonym to a luxury department store in France. Lately the Parisian store has opened its doors to accommodate two most-sought-after British fashion labels – Victoria Beckham and Jimmy Choo.
Picking up from their association which was initiated in 2009, Printemps Haussmann has reserved a 40m ² corner exclusively for Victoria Beckham’s first shop in shop at the department store. It is located on the 2nd floor of Printemps Mode which is solely reserved for international designers.
Till now the brand sold its collection in a pop up shop at Maria Luisa boutique in the same department store on the same floor. Designed by the architect Farshid Moussavi English, the shelves of the English fashion designer’s store-within-a-store will be stuffed with the brand’s Ready to Wear, Victoria Victoria Beckham, Eyewear, Accessories and Denim collection.
Another British brand to step inside one of the most historic and revered department store is Jimmy Choo. The ephemeral boutique of the brand will put up a range of luxury bags and accessories in the Parisian store. Along with the latest collection shoppers can also grab pieces from the capsule collection, exclusively designed to mark the opening of the pop up store. The interiors of this shop is also decked up to live up to the oncoming spring season and also pays tribute to the brand’s spring-summer 2014 campaign. Vogue reports that it is based on the theme of urban jungle and leather goods from the collection are put up on display in gilded cages.
To commemorate the event, Jimmy Choo is offering its Cloud disco version, glittering in black Plexiglas exclusively at Printemps Haussmann. Well-heeled divas can step in to find the shop located on the ground floor of the Printemps Haussmann. Jimmy Choo pop-up store will remain open until June.