Fashion bulls have been stepping in to the food court to unroll their expertise and cater to the taste buds of fashionistas. Last year Prada acquired 80 per cent stake in 190-year-old patisserie Pasticceria Marchesi. And now the first Pasticceria Marchesi flagship opens its doors under Prada’s reign. Located at Via Monte Napoleone, it is the opening of a second location of the historic Milanese pastry brand.
Larger than the original, built in 1824, the new outlet has been designed by architect Roberto Baciocchi. The highlight of the store is a charming sitting area in the back. Visitors can feel comfortable, while indulging in sweet-treats, in apple-green floral silk hosts chairs done up in chartreuse velvet next to marble-top tables.The store also features a stone façade while its walls are clad in minty marble and floors are lined in chocolate-hued stone. Lighting glows through pristine white ceiling beams. Treats, aperitifs, and candy-color pastry boxes are placed elegantly amid wood-and-glass cases in a boutique where fashion and patisserie meet in style.Since 1824 Pasticceria Marchesi’s products are still made the old-fashion way: by hand, using the simplest, freshest ingredients possible. Open all seven days of the week, the new Pasticceria Marchesi flagship serves everything form breakfast and lunch to apéritifs, from 7.30 a.m. to 9 p.m.Pasticceria Marchesi Via Architectural Digest