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Prada’s Parisian Pop-Up Location
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Prada’s Parisian Pop-Up Location

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Prada comes to the City of Lights.

This winter Prada will conquer yet another fashion capital with it’s new pop-up location in the City of Lights. The mega-brand has created what looks to be a cross between the famous Mirabel Bridge and the Italian luxury firm’s original store in Milan. The boutique’s designer, Roberto Baciocchi, took the inspirational elements of the Mirabel Bridge and incorporated them into the store through faux metalwork that wraps around the dramatic staircase; perspective illusions, and even the store’s lights hang from metal support-like beams trussed across the ceiling. The surreal boutique on Place Beauvau 92 has a hint of the Milan store with similar checkered marble floors and freestanding display cases. The interior is lined with mannequins dressed in Prada to look like pedestrians enjoying the Parisian landmark. The store will carry a selection of women’s ready-to-wear, bags, accessories and footwear. – From Luxury Insider



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