Luxury label launches new concept store inspired by Apollinaire’s popular poem ‘Le Pont Mirabeau’.

Prada has announced the opening of a five-month temporary shop at Place Beauvau, in Paris, inspired by the French poet, Apollinaire. Designed by the architect, Roberto Baciocchi, the front of the store evokes the image of the Mirabeau Bridge, immortalised in Guillaume Apollinaire’s poem, ‘Le Pont Mirabeau’, and the first bridge in the city to be built from metal. – from Telegraph