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Prada unveils its ‘Real Fantasies’
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Prada unveils its ‘Real Fantasies’

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Prada has unveiled a new video lookbook containing pieces from its Fall-Winter 2013 collections for men and women.

Prada‘s latest clip in its ‘Real Fantasies’ series, which debuted Monday, is a cut-and-paste, green-screen surrealist riot. The two-minute film, titled “Real Fantasies FW2013″ shows off pieces that are currently hitting the brand’s boutiques.

Art-directed by creative team AMO, the visuals were created by Lok Jansen and Jeroen Koolhaas (the Dutch duo that made waves with their colorfully painted favela in Brazil), who developed another “distorted graphic universe” as a backdrop for the models.

Packed with what Prada is calling “raw elegance and banal emotion,” the film is soundtracked by bleepy, jazzy ambient sounds created by Andrea Cassano, Alessandro Sicardi and Fabio Visocchi of 30.



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