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Prada Spring/Summer 2012: Real Fantasies

Prada Spring/Summer 2012: Real Fantasies

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Following a string of surrealist influenced fashion films by Miu Miu and Cartier’s fantastical “Cartier Odyssey,” Prada is on track to receive the trippiest video campaign of S/S 2012 accolade following the release of its latest “Real Fantasies” short.

The Italian label hired director James Lima, celebrated for his work with the likes of Alexander Wang and Versace, to create the trippy film. It features a mash-up of “found” footage, scenes from 1950s movies and dancing models Jessica Stam, Ginta Lapina, and Lindsey Wixson showcasing Prada’s Spring collection.

The Italian brand’s latest release could rival its colorful Spring 2011 campaign featuring Arizona Muse and Mariacarla Boscono, which received the Best Online Video accolade at the Fashion 2.0 Awards back in February this year.