The Italian luxury house is all set to float fashionable in the Sinking City of Venice by announcing the opening of its pop-up shop. The exclusive menswear temporary store is located on the famed Calle Large XXII Marzo in one of Europe’s most romantic cities. In an attempt to woo the Italian dapper dandies, the label will showcase menswear collections for nine months. This will be enough to get the fashion conscious men to get hooked on to an all-men’s Prada outpost in Italy. Just the way the city of water and stone rises like a dream, Prada’s new ephemeral boutique will pop up to materialize the dreams.

Prada_Mens_store_venice_2Prada has commissioned architect Roberto Baciocchi to design this outpost. Located inside an elegant Venetian palazzo, it spans over 90 square meters. The façade features two well-dressed window displays on either size of the entrance. Step inside to get wrapped up in Prada’s signature black and white checked marble flooring and green fabric walls.

Prada_Mens_store_venice_4The primary entrance then prospects further into an intimate region dedicated to prepared-to-put on and decorated along the exact same themes.

Prada_Mens_store_venice_1Counters with saffiano colored detailing and ostrich leather sofas are scattered strategically around the store.

Prada_Mens_store_venice_5A complete range of men’s ready-to-wear, bags, accessories and footwear are displayed upon lightweight polished aluminium display units.

Prada welcomes Italian men to up their style quotient and add elegance to their wardrobes with the latest only-for-men pop-up shop in Venice. The treat will last for nine months