Starting July 1, the prada.com website is expanding its distribution network by launching the E-Store in Continental United States, one of the world’s most receptive markets for online purchasing, as well as Alaska and Puerto Rico. The region has long been strategic for the brand’s development and image.
Prada’s web presence has always been contents driven. All new online material has been progressively inserted into a modular framework and expressed in different ways depending on the nature of its contents. For instance, the on-line charity auction of one of a kind prototype pieces, the ‘Trembled Blossoms’ and ‘Fallen Shadows’ original animations by director James Lima as well as the music contest related to it, and the nine short movie projects produced by nine young directors. The section of the site dedicated to the E-Store follows this strategy and displays the Prada world with a focus on leather goods collections for women and men as well as eyewear. The ease of the shopping experience is enhanced by straightforward content that does not lose the dynamism inherent in the Internet experience.
The Prada E-Store is a new store in addition to Prada’s international network of 185 shops. Prada will shortly expand the E-Store service to another strategic market, Japan, whose attentive clients are always in search for new and up-to-date Prada projects.