Porsche Design’s fall/winter 2010/2011 leather collection is now available in stores.
The 2010 Porsche Design leather collection was created at the company’s studios in Zell am See, Austria. The collection includes a limited edition TecFlex leather jacket, a limited edition blouson, a duvet jacket, gloves and a new Cervo ShoulderBag.
Apart from the new leather clothing items, the 2010 Porsche Design leather collection offers various fashion classics. They include various T-shirts, sunglasses and other accessories.
The new fall/winter 2010/2011 line is available in Porsche Design’s own stores.
Porsche Design presents its third fashion collection for fall/winter 2010/2011. The luxury brand is once again relying on its proven success factors: a classic, timeless line combined with high functionality. The products are particularly characterised by high quality fabrics and outstanding craftsmanship according to manufacturing principles. The most exclusive item of this collection is a leather jacket made of hand-woven nappa lambskin, which is limited to 200 pieces worldwide. The new products will be available from Porsche Design stores and franchise stores worldwide from August 2010.
Once again, Porsche Design focuses the fashion collection, which is entirely designed at the Porsche Design Studio in Zell am See, Austria, on leather jackets. Each and every product is a reflection of an individual personality. The limited edition TecFlex leather jacket, made of hand-woven nappa lambskin, looks truly exceptional. The manufacture places the greatest value on top class craftsmanship in accordance with manufacturing principles, which goes right down to the smallest detail. The technically inspired appearance is completed by covered zipped pockets and loops for headphone cables.
Additionally to the limited edition blouson, another highlight of the collection is the duvet jacket made of soft kidskin suede leather. Like all pieces of the collection, it is characterised by high quality working up and intelligent tailoring which is also reflected by a unique fit. Clear, masculine lines as well as the classic and sporty design make the fashion collection unmistakeable at the first glance. Intelligent details such as a cross-stitched hanging loop of strong leather make every piece of the collection a success.
“The brand new fashion collection is pure Porsche Design. It creates an uncompromising link between functionality and aesthetics and fits seamlessly into our product portfolio,” says Dr. Juergen Gessler, CEO of Porsche Design Group. “The success concept remains unchanged: we don’t follow trends, we set our own accents. The result is that our light casual chic makes our fashion collection unique.”
The men’s collection is rounded off with fashion classics that complement the leather jacket range. A real eye-catcher is the Yoko Ono t-shirt, which is available in black and white. As the successor to the successful t-shirt No. 1, that showed the Porsche Design exclusive sunglasses from 1978, the new model, using a high quality printing process, depicts another classic: the legendary shield sunglasses for a sporty 80’s look, which was made famous by Yoko Ono and is now available again under the name of P´8479.
Porsche Design is a luxury brand with a particular focus on technically inspired products. The brand was founded in 1972 by Ferdinand Alexander Porsche, whose products have ever since stood for functional, timeless and puristic design. The product portfolio includes classic men’s accessories, a sports and fashion collection as well as electronic products and a men’s fragrance line. All the brand’s products are designed at the Porsche Design-Studio in Zell am See, Austria. The men’s collection is exclusively available from Porsche Design’s own stores, franchise stores and shop-in-shops.
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.