New York Times reviews the latest perfume from Givenchy:
But now we have Play, which launched last week. It was made by the perfumers Emilie Coppermann and Lucas Sieuzac under Donche’s direction. You have smelled it 200,000 times. There is nothing wrong with it: it’s a generic wood / generic spice / generic fresh. No metal, a touch of citrus, muted persistence and diffusion, and there you are. There is one thing extremely right with it: advertised using the face of Justin Timberlake, this machine is perfectly calibrated to become a commercial smash. – from NYtimes
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.