Loewe has joined forces with sisters Penelope and Monica Cruz to design a new handbag, set to be unveiled in November.
Academy Award-winning Spanish actress Penelope Cruz stars in a new Loewe advertising campaign shot by Mert Alas and Marcus Piggot on the roof of the Casino de Madrid in the Spanish capital. It’s the second campaign featuring the star who inked a three-year endorsement deal with Loewe in November 2012.
Loewe also took the opportunity to announce a new collaboration with Penélope and her dancer sister Mónica Cruz who will design a new bag, set to appear in November. The siblings created the cross-body bag which features outside pockets bag with British creative director Stuart Vevers:
“We wanted to do something special but also practical, and we wanted the design to have an unmistakable Spanish element,” Penelope told WWD. The sisters’ collection will also feature coin purses and large zip wallets.
This isn’t the first time that the duo have teamed up for fashion. Back in 2007 they collaborated on a clothing line for Spanish high steet brand Mango, and they have recently been hard at work on ‘L’Agent’, a diffusion line for Agent Provocateur set to drop on August 1.
The bag is one of the last projects for 39-year-old Vevers who is departing Loewe to take up his new post as creative director of Coach.