PANDORA Jewelry has added country music artist and television personality Kellie Pickler as a brand ambassador. Pickler will be featured in PANDORA’s national advertising campaign for summer 2014, exclusively in the U.S.
Pickler gained fame on FOX’s “American Idol”, and has released four albums (including her most recent, “The Woman I Am”) and won ABC’s “Dancing with the Stars.”
“Kellie is not only talented, she’s also a genuinely caring person, a loyal friend and a generous supporter of a number of charities; all qualities that exemplify the PANDORA brand,” said Angel Ilagan, Vice President, Marketing, PANDORA Jewelry, Americas. “We’re looking forward to telling her inspiring story and showcasing her inner beauty as part of this year’s summer campaign.”
In addition to her four albums and television work, Pickler is a supporter of the men and women serving in the U.S. military. She recently completed her seventh USO Tour, and supports the Wounded Warrior Project. She also promotes other charities, including St. Jude Children’s Research Hospital, the American Lung Association, and the American Cancer Society.
“At the end of the day, I think we all want the same things — to love and be loved by our family and friends, to be respectful and respected, and to, hopefully, reflect the women we are on the inside,” said Pickler. “I’m really looking forward to working with PANDORA because they are a brand that celebrates and encourages the individual lives of women.”