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Ora-Ito’s RealFlex Exhibit, London

Ora-Ito’s RealFlex Exhibit, London

Pursuitist Luxury Best Luxury Blog

French designer Ora-Ito created this sculptural wall exhibit at the Wallpaper/Reebok exhibition in London. The design was a result of an inspiration from the sole of a Reebok RealFlex shoe.

“Nev­er mind the up­per of Ree­bok’s Re­alFlex shoe for Ora-ïto, the in­ter­est lies all in the sole. The sole is the most beau­ti­ful part of a train­er, says Ora-ïto.

It’s there that the sense of move­ment and the graph­ic pow­er is found. It’s like a land­s­cape. It is ex­act­ly that idea that Ora-ïto has re­alised in the form of a pop art-in­spired bas-re­lief work, a sculp­ture paint­ing that echoes the 76 in­de­pen­dent

sen­sors on the sole of the Re­alFlex in mid-twist and un­du­la­tion. The piece, which is pro­duced by Can­di­do Her­mi­da, is made of Hi-Macs®, a cuttable, ther­mo-formable, stone-like bauxite/acrylic mix, cho­sen for its abil­i­ty to of­fer one un­bro­ken, seam­less sheet for the 3m-wide work, and with the strength to take the con­sid­er­able weight. My style of dress is more clas­sic now but I still have my train­er col­lec­tion and I’d love to do the sole of all the icon­ic sneak­er soles this way,’ says Ora-ïto.” – more info.