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New site promotes French luxury labels in China
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New site promotes French luxury labels in China

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A new Web site launched Thursday gives China’s 1.3 billion people a chance to ogle French luxury, from designer clothing to diamond-dripping watches and glittering gold jewelry, as part of a bid by French houses to tap into the Asian giant’s growing hunger for high-end goods. In a lavish ceremony at the Chinese embassy’s commercial section in Paris, the heads of Christian Dior, Chanel and dozens of other French labels celebrated the launch of the site, http://www.cColbert.cn. The site, which is in Chinese, English and French, was developed by the Comite Colbert — a Paris-based organization that represents some 70 French brands — and Sina, China’s leading Internet provider, with some 260 million users, a statement said. – from AP



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