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New flagship Louis Vuitton store has its own movie theater
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New flagship Louis Vuitton store has its own movie theater

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Louis Vuitton has reached back into Italy’s rich cinema history and meshed it with their forays into music videos and short films.

The luxury fashion brand has opened its new flagship store in Rome within Etoile, the city’s first cinema. The new location celebrates the history of Italian cinema. It includes a library and 19-seat screening room.

The Etoile was built in 1907. The Louis Vuitton Maison Etoile Rome store fills three floors in a Baroque-style interior and has a staircase that resembles a film strip.

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