Twilight actress Ashley Greene is the new face of Donna Karan New York.

“I’ve always loved Donna Karan’s creations,” Greene — who had been spotted wearing the designer’s clothes at several recent red carpet events as well as at the Met Ball earlier this year — said in a release. “To be a part of the brand’s message is incredibly exciting because it feels like such an organic fit…”

“Ashley embodies everything DKNY — her energy, her spirit, her eclectic personal style,” Donna Karan vice president Patti Cohen added. “She is on the forefront of what it means to connect with a global fan base through social media, a focus that is aligned with our digital and new media initiatives.”

Greene’s new ads — shot by star photographer duo Inez Van Lamsweerde and Vinoodh Matadin — are to be released shortly.

Photos courtesy of DKNY PR Girl