Alex has written for Vanity Fair, Barrons, Bloomberg and Condé…
The new 2012MY C-Class Coupe will debut at the Geneva Motor Show on March 1 and make its way to U.S. showrooms this autumn. The 302-hp C350 and 201-hp C250 include the progressive technology featured on the upcoming 2012 C-Class sedan, but packaged in a coupe design that combines pure driving fun with exemplary efficiency.
“By extending the C-Class portfolio, we are consciously targeting new customers,” says Dr. Joachim Schmidt, Head of Sales and Marketing at Mercedes-Benz Cars. “The new model is youthful, stylish and expressive. What we are offering is an exceptionally sporty way to enter the world of the Mercedes-Benz coupe.”
Dramatic design with classic coupe proportions
From the side, the new coupe captivates the onlooker with its compact proportions, low silhouette (1.5 inches flatter than the sedan) with powerful shoulders and a narrow C-pillar in a classic three-box design. Typical coupe features include the short front overhang, long hood, steeply raked windshield and long, sloping roof. The greenhouse extends far beyond the rear axle to an aggressive short rear end.
While the wedge-shaped, sloping beltline provides a link to the C-Class sedan, its strong upsweep into the C-pillar is an entirely distinctive element. This part of the beltline trim moves sharply upwards to meet the roofline trim and not only adds an aggressive touch to the side windows but also enhances the powerful shoulders.
Front and rear: truly a coupe, truly C-Class
At the front, the new coupe shares the same styling as the latest C-Class sedan and yet still has its own personality. The front view is dominated by the prominent radiator grille surround including the bumper. The center air intake opens upwards, forming a visual base for the radiator grille, which has the double-louvre style typical of a coupe. Two chrome louvers extend on either side of the central star, tapering off at the outer edges and creating an aggressive, arrow-shaped horizontal sweep which gives the front end a pronounced V-shape.
This continues into the side sections which extend from beneath the headlamps and blend into the feature lines along the vehicle’s length, thereby linking the front end with the sides. The side air intakes in the bumper featuring integrated horizontal daytime running lamps are positioned low, giving the coupe a road-hugging appearance. The shape of the clear-lens headlamps creates a dramatic impression, and acts together with the hood, radiator grille and bumper trim to reinforce the pronounced front section.
From the rear, the new C-Class Coupe looks athletically compact. The appearance of length is reduced by the flowing roof beyond the rear axle, steeply raked rear window and fluid C-pillars. A wide groove at the top of the trunk lid, which is based on the side panel, emphasizes the rear’s compactness. Positioning the tail lights as far apart as possible emphasizes width. This particular impression of depth is achieved by a centrally located LED indicator, which appears to float in front of the red upper and lower lights with their more deeply set LEDs. Continuous, horizontal light-catching contours in the bumper further accentuate the broad, deep-set effect. A diffuser towards the bottom of the rear bumper between the tailpipe trim makes the rear end look lighter and gives the vehicle a distinctively sporty and dramatic quality.
Highest quality with exclusive color accents
The instrument panel features three tube rings with a metallic finish, the new three-spoke steering wheel features a flat bottom and comes standard with shift paddles. The surfaces of the controls are finely detailed and metallic. The stepped top of the dashboard also accommodates the standard 5.8-inch central display and continues onto the front passenger side as a discreet light-catching contour. The central, trapezoidal air vents and the round vents on the outside are highlighted in detail by metallic trim. The control panel of the new center stack has silver-colored keys, while the combination of matte keys, high-gloss areas and a new controller knob design underline the high quality of the interior.
A large section of trim highlights the dashboard, extending from the center air vents across the front passenger side to the outer air vent, emphasizing the interior’s generous proportions. Aluminum trim is standard on the C250 Coupe, while the C350 Coupe features rich Burl Walnut. Unique Ash Olive Matte Wood Trim is optionally available.
The C-Class Coupe is a fully fledged four-seater featuring four sporty, comfortable seats with integrated headrests. If desired, the backrests in the rear can be folded to extend the storage area.
Enhanced telematics with more ease of operation and attractive good looks
The C-Class Coupe features the new telematics generation. Major new features include greater operating convenience, larger displays, phone book transfer, wireless Bluetooth audio streaming and a USB interface now located in the center armrest.
Integrated services include SIRIUS weather information and a special destination search via Google, as well as the option of downloading a route that has been previously configured on a PC using Google Maps and sent to the car. The optional COMAND navigation system also has a new 3D display with city views.
Driving routes covered can now be recorded and recalled later, specific personal destinations can be saved or imported via an SD card and four alternative routes can be displayed on the navigation map including an especially economical route.
Plenty of performance, low fuel consumption
There is a choice of two new direct-injection gasoline engines to power the C-Class Coupe and both models are equipped with a more fuel efficient 7-speed automatic transmission.
The V6 gasoline engine in the C350 features the efficient BlueDIRECT injection and delivers 302 hp and 273 lb-ft of torque. Average combined fuel consumption is 22 mpg (estimated). The four-cylinder gasoline engine in the C250 also features direct injection and is turbocharged, offering high performance and exemplary economy.
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.