Moët Hennessy continues to mine the Belvedere brand.
Moët Hennessy has unveiled a new ‘premium’ spirit under its Belvedere vodka brand designed for nightclubs and ‘high-end’ members bars. IX, (pronounced one-X), will launch in the UK, US, Canada, UK, France, Singapore and Australia this year, the company said today (21 July). The spirit contains ginseng, guarana, acai, ginger, jasmine, eucalyptus, three-cinnamon, black cherry and sweet almond. It has an ABV of 50% and is available in 700ml with an RSP of GBP50 (US$82) and magnums of 1.5L. Charles Gibb, president millennium, the vodka and rum division of Moët Hennessy, said: “With the introduction of Belvedere IX, we have created a new style of vodka. With its distinctive packaging and taste specifically developed to capture the excitement of the night.” – From Just Drinks