LVMH‘s Moët & Chandon is celebrating the 150th anniversary of Moët Impérial, the Maison’s signature brut champagne. To mark this milestone for the champagne that epitomizes the Maison’s extraordinary history and commitment to excellence, Moët & Chandon has unveiled a limited-edition bottle for the iconic champagne.
Moët Impérial was born in 1869 as “Brut Impérial”, a name given in homage to the longstanding relationship between Moët & Chandon and France’s imperial family. Launched at a time when tastes began shifting from sweet to brut champagne, Moët Impérial quickly won over the most discerning palates.
In 1930, led by Robert-Jean de Vogüe, Moët & Chandon began to elevate the international profile of Moët Impérial champagne. Over the years the brut champagne became an indispensable partner at elegant and festive events, served at the most prestigious tables. Today it continues to spread the Maison’s values of generosity, excellence and the preservation of unique French savoir-faire.
To mark the 150th anniversary of Moët Impérial, Moët & Chandon has unveiled a limited-edition bottle with a redesigned logo that erects the “I” of “Impérial” into a new symbol for its most emblematic champagne. Defined by its bright fruitiness, seductive palate and elegant maturity, Moët Impérial proposes a balanced blend that reflects the richness of the Champagne region in a unique champagne, instantly recognized the world over.
Christopher Parr, is the Editor and Chief Content Creator for Pursuitist, and a contributing writer to USA Today, Business Insider — and the on-air host of Travel Tuesday on Live at 4 CBS. He is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. USA Today has named him one of the “Top 10 Luxury Travel Bloggers” — and Madison Magazine honored him as one of the “Top 20 Most Influential People in Madison.”