Target is readying the launch of their Missoni’s collection for September 13. The lookbook for the 400-piece range, which includes clothes for men, women, girls, and babies as well as dishwear, a blanket, and even a bike, comes courtesy of new Tumblr blog All The Way Up Here, written by model Marina, who also wears the clothes in the campaign. Having the spokesmodel cover a collection editorially is a cleaver way for Target to promote the launch.
Take a look at the Missoni for Target collection at http://allthewayuphere.tumblr.com.
Christopher Parr
Christopher Parr, is the Editor and Chief Content Creator for Pursuitist, and a contributing writer to USA Today, Business Insider — and the on-air host of Travel Tuesday on Live at 4 CBS. He is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. Named a "Top 10 Luxury Travel Blogger” by USA Today, Parr has also been selected as the official winner in Luxury Lifestyle Awards’ list of the “Top 50 Best Luxury Influencers and Bloggers in the World.”
