The makers of the always fun MINI Cooper are bucking the trend of downsizing. MINI USA will expand their dealeship network by 20%. MINI is owned by BMW.
MINI USA has confirmed its intention to expand its 83-strong American dealer network by 20 percent during the next 18 months to a total of 100 outlets across the country. Most of the additional 17 MINI dealerships will be located in cities or areas that will be new markets for the brand. Speaking at a New York City meeting, MINI USA Vice President Jim McDowell revealed: “Starting in 2011, our aim is to raise MINI sales by a ‘double-digit’ percentage compared with last year’s total of 54,077 cars delivered and this will correspond with a substantial expansion of our network coverage. “We are celebrating a major landmark for MINI this year, its 50th Birthday, and we are pleased to announce plans for another significant milestone for the brand – the development of our national dealer network to 100 outlets,” he added. “We are pleased to be in a position to dramatically increase our U.S. dealerships. I have often said that the world is becoming more MINI every day, and I believe that that sentiment is true, now more than ever, as consumer tastes shift decidedly to cars that offer tremendous value. Our cars are not only fuel efficient, and offer great value, but they also provide a fun and dynamic motoring experience and are packed with personality.” – From PR Newswire