MINI goes to Sweden! The auto brand has designed a MINI Evolution deluxe suite at the renowned Ice Hotel in Jukkasjärvi for the 2013/2014 winter season. Built by MINI’s design partner DesignworksUSA, the new exclusive winter suite is shaped out of ice and snow. Touted to be largest available suite at Ice Hotel, the MINI branded suite measures 49 m² (445 sq. Ft.).
Inspired by the natural, cyclical transformation of the hotel when the sun melts the ice, the ephemeral suite’s design also takes cues from the shapes and outlines of Lapland’s flora and fauna.
The icy suite for two boasts of a private sauna as well as a heated relaxation area with its own bathroom. An interesting design feature around the sleeping area uses a modern-day cave painting technique to record on ice the story of the sculptures’ genesis.
Apart from all the chilled comforts, guests will receive courses in ice sculpting by professional sculptors. It goes without saying that a MINI Countryman is also a part of the package. The hotel also reports that the ice blocks used for the illuminated sculptures and furniture in the interior are cut out of the frozen Torne river in Jukkasjärvi. They deserve green thumbs up for that! Headed by the chief designer, it took 38 artists, five lighting designers and 55 workmen twelve weeks to create this outstanding suite which also used an extra 20 tons of ice.
Each year the Ice Hotel invites artists and partners to design individual rooms that turn the hotel into a unique place of inspiration. The MINI deluxe suite was designed and implemented by the wholly owned BMW Group subsidiary DesignworksUSA.
The MINI Evolution Deluxe Suite will be available from December 2013 to 14th April 2014 for $2,100. The hotel offers a total of 13 art suites and two deluxe suites.
Ice Hotel – Marknadsvagen 63, Jukkasjarvi 98191, Sweden
