Karl Lagerfeld is relaunching his signature fragrance for men and women. Developed by Serge Majoullier and Christine Nagel, the perfumes are exclusively launching at Harrods this weekend.
The creation of the new parfums were a quick process, which suited the Chanel creative director as he knew exactly what he wanted to accomplish.
“I don’t believe in projects that come together too slowly; having too much time is very bad. It’s like cooking: eat it when it’s hot,” he told WWD.
The branding for the new fragrances is typical of the designer, with his iconic profile – complete with sunglasses and ponytail – on the bottles.